Socio-Economic Regional Development in the Context of European Integration

Contents
C h a p t e r  I- SOCIO-ECONOMIC DEVELOPMENT
Bui Thanh Hang Informal economy in south and eastern european countries in a face of crisis. Reaction assessment and policy recommendation, Tomasz Tarnowski Business development in Poland – analysis of the SME sector after accession to the European Union, Filip Petrović Poverty issue in Montenegro, Anghel Alina Alexandra From economic freedom to sustainable development in the context of european Integration, Maria G. Botsiou, Vassilios Dagdilelis A study of rural development policy 2007-2013 based on the strengthening of family farming and the improvement of the next cap, Djordje Dotlic Importance of highly-educated population for sustainable development, Dimitris Papadopoulos How can information technology have an impact on economic growth, Danai Iptichaz Kampani The importance of regional development through the standards of common market and through the prism of european legislation
C h a p t e r II- MARKETING AND MANAGEMENT
Olena Gryshchenko Problem analysis techniques in decision making, Liliana Gałka Research and development as the most important factor of creating innovations in enterprises, Maryna Prokopenko Color influence on the marketing information perception, Nemanja Đurašković Relevance and measurement methods of intangible assets, Tomasz Bober Standing out from the competitors through creative advertising and marketing Innovations, Anna Łysiak Using social network – facebook – as a means promotion, Iwona Kopeć, Bogdan Wierzbinski, Tomasz Surmacz Marketing communication aspects in small and medium enterprises competitiveness Strategy, Anna Głowacz Using social media in marketing communications
C h a p t e r III- SOCIO-ECONOMIC DEVELOPMENT
Georgios Lampousis, Nickolaos Voutos Corporate social responsibility policy in Europe – lessons from the USA, Avadanei Anamaria Analysis of the U.S. credit data, Nikolay Shvetsov The factorial analysis of consequences of global structural 2008 crisis’ influence on EU countries and the third countries, Milan Mitrovic Information asymmetry related with financial markets – problem of adverse selection and principal-agent problem, Mihaela Nicolau The European sovereign debt crisis: an event study of the Greek companies, Veronica Danchenko Consequences of the operation of offshore zones in the world economy, Andrew Protopopov Modern Eurozone crisis: South European vector, Ioana-Iuliana Tomuleasa Measuring the financial performance of the European banking sector, Prokopios Karadimos What does efficiency imply about a firm’s fundamentals? Evidence from Greek pharmaceutical
industry